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Building a Web site with optimization in mind greatly increases the likelihood that the search engines will successfully locate and index pages on your Web site. Search-engine ranking algorithms look at many on-site factors when figuring out where a Web page ranks for particular keywords. Some of these factors include: content, domain name, whether or not the website works on all browsers, Web site structure, accessibility of all your pages, navigational linking structure and the credibility of the Web site.
On-site factors are very important in the process of search engine optimization (SEO). A well-optimized design and Web site structure help to improve the overall performance of the Web site, help users to navigate it, and allows the search engines to find and index all of your Web sites content. During the process of Web site design or redesign, you should be asking yourself the following two basic questions: - Will the site appeal to my visitors?
- Is the site search-engine friendly?
A proper balance needs to be struck between relevant content that your Web site visitors will find useful, and the way the content is presented so that the search engines will rank your Web site highly for your chosen keywords.
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